Black Friday might still be a few months away, but if you’re an expert bargain hunter, you’ll know that the best deals don’t always wait. In fact, some of the biggest discounts start appearing well before November – and with prices climbing on everything from appliances to flights, it’s never too early to start planning.
Timed to follow the American Thanksgiving holiday in November, Black Friday is perfect for getting Christmas shopping done early or saving on big-ticket items – which has helped make it one of the biggest retail events of the year.
In 2024, we saw a huge range of brands and retailers slash prices across thousands of items over the four-day sales period from Black Friday (November 29) to Cyber Monday (December 2). Think Dyson, Eva, Samsonite, Sephora, The Iconic, Expedia, Temple & Webster and many more.
Some of the top deals offered savings of up to 85 per cent or over $1000 off in some cases. For example, Emma Sleep’s 60 per cent off sale brought its popular Cooling Hybrid Mattress down by $1170 for a single, or $1734 for a Queen. Shaver Shop also delivered steep discounts of up to 85 per cent.
So, if you’ve got your eyes on a new smartwatch for your running club, a blender for summer smoothies (or cocktails), a dress for end-of-year events, or an upgraded vacuum cleaner to get your home in order – now’s the time to start planning.
What we’re eyeing for Black Friday 2025
We’ve pulled together a wishlist of products we’re hoping to see on sale again, a curated collection of early offers and everything you need to know ahead of Black Friday 2025.
01
Emma Luxe mattress
from $784 (usually from $1120), Emma Sleep
Last year, Emma Sleep started its Black Friday sale early, offering up to 60 per cent off its range of award-winning mattresses, pillows, bedding and more. That meant you could snag the Emma Luxe mattress – featuring deluxe cooling with full body support – for up to almost $2000 off. It’s already $336 off right now, so we’re watching very closely.
“Best mattress I ever had. Owned it now for over a year. It is comfy, not too hard, not too soft. Sleeps well, cool in summer,” wrote a reviewer who left five stars.
Sizes: Available in Single, King Single, Double, Queen and King
Firmness: Medium-soft, 3.5-4.0 firmness rating
Key features:
- Awarded Best Cooling Mattress of 2024 by Bestmattressau.com
- ThermoSync technology for optimal temperature regulation
- Seven layers of stability and comfort
- 150-night trial
- 10-year warranty
- Free delivery ad returns
- 0 per cent installments
02
Omega skillet with lid – 28cm
$188.97 (usually $269.95), Greenpan
The Omega collection redefines cookware. Its sleek design and innovative features, like the Balance Pro base and diamond-infused ceramic coating, ensure optimal performance and durability. The Magneto induction technology delivers efficient cooking on all stovetops, making it a versatile choice for any kitchen.
Size: 28cm diameter, 4.2L capacity
Materials: Hard anodised aluminium body, stainless steel handles, glass lid
Key features:
- Extra durable and scratch-resistant
- Diamon-infused ceramic nonstick coating
- Balance Pro Base keeps pan falt while cooking
- Free of PFAS and PFOA
- Metal utensil-safe
- Works on all stovetops, including induction
- Oven and dishwasher-safe
03
De’Longhi Magnifica Evo fully automatic coffee machine
$699 (usually $999), DeLonghi
Last year’s Black Friday sale saw this De’Longhi fully automatic coffee machine reduced by $300 (and right now, it’s already discounted for the same amount!). Featuring a touch display and five pre-set coffee recipes – think Italian espresso and velvety cappuccinos – this machine is your ticket to ultimate convenience and customisation in every cup. Its Bean Adapt Technology crafts the perfect grind, dose and temperature for your chosen beans – handing you the reins for settings, recipes and beyond.
“I’m very pleased my purchase, coffee tastes better, it is easy to use and offer more options then previous one,” wrote a five-star reviewer.
Size: 240mm W x 440mm D x 360mm H
Weight: 9.4kg
Colour: Silver and black
Key features:
- 13 adjustable grind settings
- Consistent dosing and tamping
- One-touch control
- My Latte traditional steam
- Dishwasher-safe grid and milk carafe
- Auto-clean carafe function
04
Everyday sofa
from $1990, Eva
You could save up to $250 off this best-selling, five-star sofa as part of Eva’s Black Friday sale in 2024. This model comes in several dreamy colours, sizes (ranging from a 2.5-seater to a 6-seater L-shape) and even styles with low or high arms. If you’re worried you might need a bigger couch as your family grows, you can always add extra modules anytime.
“We have had our sofa for about 9 months now and couldn’t be happier with it,” shared a five-star reviewer. “The fabric is wearing well and it’s easy to clean up little spills. It’s comfy for an evening watching Netflix or afternoon naps. We’re moving and so pleased we can easily reconfigure it to fit our new place. We highly recommend!”
Size: Available in 2.5 seater, 2.5 seater with chaise, 4-seater, 4-seater with chaise, 5 seater L-shape, 5 seater L-shape extended and 6 seater L-shape
Materials: 100 per cent polyester, CFC-free foam in cushions, sturdy and sustainable sourced hardwood and plywood frame
Colours: Available in Olive, Moss Green, Smoke Grey, Oatmeal, Atlantic, Terracotta, Cream and Graphite
Key features:
- Over 100 modular configurations
- Removable and washable covers
- Low-rise, high-comfort
- Designed in Melbourne
- Complimentary scatter cushions
- Wide arms for resting
- 60-day return policy
- Free metro delivery and returns
- Five-year limited structural warranty on the frame, two-year fabric warranty and two-year limited warranty on all other soft furnishings and components
05
Dyson V15s Detect Submarine wet and dry vacuum
$995 (usually $1549), Amazon
Dyson’s versatile cordless vacuum that doubles as a hard floor washer is designed to effortlessly tackle debris, stains and dust to make cleaning easier for you. With automatic suction adjustment, up to 60 minutes of fade-free power, specialised cleaning heads and an LCD screen for real-time proof of deep cleaning, it’s a powerful all-in-one cleaning solution. It’s currently $554 off already at Amazon, so it’s worth keeping an eye out for even more bargains during the Black Friday deals.
“Love it, my floors feel so clean it’s amazing!” wrote a five-star reviewer. “I thought my floors were clean but after using this I was so surprised at how amazing they felt to walk on compared to regular mopping! The only fault I have is the little tank that holds the dirty water is very small and leaks when getting full so needs to be emptied a few times but still it’s worth it for the results at the end!”
Size: 268mm L x253mm W x 1246mm H
Colour: Grey
Key features:
- 125,000rpm power
- Washes hard floors
- Removes dry, wet debris, fine dust and stains simultaneously
- Up to 60-minutes of fade-free power
- Includes two cleaner heads and three tools
- LCD screen shows scientific proof of a deep clean
- Free delivery via Myer
- 30-day returns
Available at:
- $995 (usually $1079) from The Good Guys
- $995 (usually $1549) from Dyson
06
LG 637L French door refrigerator
$3408 (usually $4559), Appliances Online
This spacious LG fridge received a $500 discount last year and is already heavily discounted. It features French doors and a 637-litre capacity, perfect for storing groceries and drinks. With a sleek black finish, in-door ice maker, energy-efficient design and a reliable Inverter Linear Compressor backed by a two-year manufacturer’s warranty, it’s a stylish and dependable cooling solution.
Size: 1792mm H x 914mm W x 729mm D
Weight: 138kg
Total Volume: 637L
Colours: Available in Matte Black, Stainless Steel and Matte White
Key features:
- Modern flat French door design
- Slim in-door ice maker
- UV Nano self-cleanse dispenser nozzle
- Multi airflow directs cold air into the fridge cavity to help keep food fresh
- Inverter linear compressor
- WiFi connectivity for temperature control and smart diagnosis
- Two-year warranty
07
500TC sateen sheet set
from $379.99, Sheridan Factory Outlet
Sheridan’s Factory Outlet had huge savings on these 500-thread count sheet sets, which boast durability with 100 per cent cotton yarn and a silky sateen weave for a soft feel and elegant finish. Ideal for sleeping on each day, this range offers easy care and comes in various sizes, each set including a fitted sheet with a 40cm depth and differing pillowcase quantities based on size. We’ve noticed them on sale quite a few times this year, so we recommend keeping an eye out!
Size: Available in Single, King Single, Double, Queen, King, Super King, Queen 50cm and King 50cm
Material: 100 per cent cotton
Colours: Available in Snow, Silver, Charcoal, Angel, Atlantic, Seaglass, Smoke, Open Sky and Tangello
Key features:
- Super smooth sateen weave
- 500 thread count
- Air or tumble-dry
- Single and king single sheet sets come with a flat sheet, a fitted sheet and one standard pillowcase (all other sizes come with two pillowcases)
08
Living Fusion white seraphine boucle bed
from $199.99 (usually from $349.99), Temple & Webster
This elegant design, including a curved bedhead and refined white finish, will add a touch of sophistication to any bedroom. Assembly is a breeze with clear instructions, and the durable construction, including a pine wood frame, high-density foam padding, plywood slats and rubberwood legs, ensures longevity.
“My daughter and I love this bed,” said a reviewer. “I was hesitant to [buy this] product but so glad I did. It was delivered within a week to Western Australia and easy to make. It’s a good size double bed (not too big), the fabric is lovely, and the price and quality are great. Highly recommend.”
Last year’s Black Friday sale from Temple & Webster offered up to 50 per cent off, making it even better than 2023’s (up to 40 per cent off), so we’re hoping this year’s one will take the ultimate Black Friday cake.
Sizes: Available in Single, King Single, Double, Queen and King
Materials: 100 per cent polyester boucle upholstery, high-density foam padding, pine wood frame, rubberwood legs
Key features:
- Arched bedhead design
- Stylish and comfortable
- 1.3cm thick plywood slats designed to be held securely in place with Velcro straps
- Assembly required
- 12-month warranty
09
Toshiba 55″ 4K UHD smart TV 23
$1199, The Good Guys
This TV is equipped with the α9 AI Processor 4K Gen6, which brings top-notch picture quality and smart features like ThinQ AI and Hands-Free Voice Recognition to your home. Enjoy immersive visuals and sound with Dolby Vision & Atmos, VRR, G-sync and Freesync, along with unique technologies for clearer contrast and lifelike details even in dark scenes.
Size: 55-inch screen; 1231mm D x 79mm D x 715mm H (without stand)
Energy rating: 5 stars
Key features:
- 4K ultra HD resolution
- Quantum dot colour technology
- Full array local dimming backlight
- Native 144Hz
- Auto-low latency node
- Wide viewing angle
- Ultra vision 240 high frame rate
- 3D surround sound
- Far-field voice control
- Smart TV OS
- Designed in Japan
10
The Koala Plus mattress (queen)
$1650, Koala
The most advanced Koala mattress to date, the Koala Plus features advanced cooling – including 33 per cent more Kloudcell foam compared to the Koala Mattress or the SE Mattress. Plus a moisture-wicking CoolThread topper that can be flipped when the seasons change.
The mattress itself can also be flipped to give you the choice between medium-firm and firm comfort. It even features Zero Disturbance to isolate motion – as well as five targeted support zones to align your lower legs, knees, hips, lumbar and shoulders. Plus, with free delivery, a 120-night trial and a 10-year warranty, this mattress makes investing in quality sleep convenient and risk-free.
Size: 28cm H x 153cm W x 203cm L
Weight: 40.60kg
Materials: Polyester, recycled polyester, organic cotton, polyethylene and polyurethane foam
Key features:
- Advanced cooling
- 33 per cent more Kloucell
- 2cm quilted topper
- Double-sided Kloudcell Comfort Layer
- 120-night trial
- Fast and free delivery (metro areas)
- 10-year warranty
Full list of last year’s best Black Friday deals
Black Friday is still a little way off, but if you like to plan ahead, this list is a great starting point. We’ve gathered the top deals from 2024 to give you an idea of what could return in 2025, and we’ll update this page as soon as the latest offers are announced.
Best Black Friday furniture sales in 2024
- Koala: Up to 30 per cent off everything sitewide
- Temple & Webster: Up to 50 per cent off
- James Lane: 30 per cent off
- Interior Secrets: 25 per cent off storewide using code BLK25
- Springfree Trampolines: Save up to $500
- RJ Living: 20 to 40 per cent off storewide
- Fantastic Furniture: Save up to 20 per cent off
- Castlery: Enjoy up to $550 off sitewide
- Beds n Dreams: Up to 50 per cent off storewide
- Luxo Living: 20 per cent off storewide from November 27 to December 3
Best Black Friday mattress sales in 2024
- Emma Sleep: Up to 60 per cent off mattresses and more in Early Black Friday sale
- Sleep Republic: 15 per cent off mattresses and accessories
- Ecosa: Up to 35 per cent off everything
- Eva: Up to $375 off Comfort Classic mattress
- Ergoflex Mattress: Save up to 30 per cent off
- Sleeping Giant: 30 to 50 per cent off mattresses
- Origin Mattress: Up to 30 per cent off
Best Black Friday appliance and electronics sales in 2024
- Ecovacs: Up to $700 off robot vacuums
- De’Longhi: 30 per cent off selected coffee machines Dinamica and Magnifica Evo, plus other great deals
- Appliances Online: Huge savings on whitegoods and electronics from trusted brands
- Dyson: Up to $600 off
- LG: Up to 50 per cent off
- Nespresso: 15 per cent off selected Nespresso products
- Gozney: Up to 20 per cent off its range and up to $500 off its pizza ovens
- The Good Guys: Massive savings on home appliances, fridges, washing machines, dryers, dishwashers, air conditioners, vacuum cleaners, coffee machines and more
- KitchenAid: Savings on food processors and mixers
- Ooni: Up to 20 per cent off on select pizza ovens and accessories
- Amazon: Huge savings for the home
- Shark: Save up to $95 on a selected range
- Myer: Save between 15 per cent to 50 per cent on a huge range of products during the Myer One Black Friday Preview sale, ending November 24
- Coravin: Up to 50 per cent off
- Lenovo: Savings on laptops and desktops
- Bing Lee: Big deals on TVs, mega savings on laptops, tech, vacuums, coffee machines and more
- Breville: Save up to 43 per cent off
- eBay: Up to 12 per cent off for members
- Kogan: Up to 55 per cent off in Beat the Heat sale
Best Black Friday homewares sales in 2024
- Pillow Talk: 30 per cent full price items
- Linen House: Up to 70 per cent off
- Greenpan: Up to 50 per cent off cookware, bakeware and more
- House: Up to 70 per cent off
- Target: Up to 50 per cent off thousands of items across home, toys and more
- Fazeek: Up to 50 per cent off cult-favourite homeware pieces
- Sheridan: 40 per cent off everything
- No.22 Home: Up to 50 per cent off
- Bed Bath N’ Table: 20 to 70 per cent off storewide
- Mocka: Up to 50 per cent off
- Adairs: Save 25 per cent on all full-price products
- Aura Home: Up to 50 per cent off everything
- Miss Amara: Up to 50 per cent off all rugs
- Canningvale: Up to 90 per cent off
- Amazon: Huge savings for the home
- Fazeek: 20 to 50 per cent off almost everything from November 18 to December 2
- Sheet Society: 20 to 50 per cent off everything
- Koh: Up to 50 per cent off
- Hardtofind: 20 per cent off sitewide when you spend over $120. Use code BLKFRIDAY20 at checkout
Best Black Friday travel and luggage sales in 2024
- G Adventures: Up to 30 per cent off
- Flight Centre: Big Red Sale
- Antler: Up to 50 per cent off luggage
- Expedia: 30 per cent off or more on accommodation worldwide
- Red Balloon: Take a further 10 per cent off sitewide using code BFCM24
- Booking.com: Save 35 per cent or more on stays
- Contiki: Up to 25 per cent off trips
- Adrenaline: Up to 10 per cent off all adventures
- Myer: Big discounts on brands like Samsonite, American Tourister, Kadi, Antler, Delsey, Monsac and more
- David Jones: Up to 40 per cent off luggage brands like Samsonite, American Tourister, Antler, Delsey and more
- Lapoche: Up to 50 per cent off
Best fashion and beauty Black Friday sales in 2024
- Kotia: Up to 50 per cent off skincare
- ghd: Save up to 30 per cent off iconic professional styling tools
- Shaver Shop: Up to 85 per cent off sale
- Strand: Up to 50 per cent off travel and handbags
- Crocs: 40 per cent off when you spend $169; 30 per cent off when you spend $89
- The Iconic: Up to 40 per cent off across fashion, home, travel, beauty and more
- Sephora: Up to 20 per cent off with min. spend of $120, or 15 per cent off with no min. spend
- Priceline: Pink Friday sale, plus triple Sisters Club point
When does Black Friday 2025 start and end?
Black Friday 2025 falls on Friday, November 28, with sales running through to Cyber Monday on December 1. While many deals will continue across the weekend, some offers may sell out early – especially if stock is limited – so it’s worth keeping an eye out in the lead-up.
What is Black Friday?
Black Friday is an annual shopping event known for its hugely discounted sales and doorbuster deals offered by retailers, marking the start of the holiday shopping season.
Shoppers flock to stores to take advantage of these promotions, often leading to long lines and crowded shopping centres – which is why online shopping is the preferred choice of many.
What is Cyber Monday?
While Black Friday includes brick-and-mortar stores as well as online retailers, Cyber Monday – the first Monday after the American Thanksgiving holiday – usually just includes the latter in the mega-sale (and sometimes even further discounts on products). This year, Cyber Monday is on December 1, 2025.
Is there Black Friday in Australia?
Black Friday is one of the biggest sales events in Australia, despite being relatively new compared to other big sales such as Boxing Day or End of Financial Year.
It first became popular among retailers and shoppers in the early to mid-2010s. But it has quickly become a key period for retailers and shoppers based on its timing before Christmas and the range of deals available. The Australian Bureau of Statistics (ABS) has even detailed how Black Friday has changed our spending patterns!
Is Click Frenzy or Black Friday better?
While both sales events offer great deals, Black Friday typically provides more discounts, often with a wider range of products. Its proximity to Christmas makes it advantageous for holiday shopping, offering ample opportunities to save on gifts and essentials.
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