As a shopping editor, I spend a fair share of my time browsing the dreamiest products on the market; it’s part of the job, after all. So, when Black Friday rolls around, the idea of waiting until sale day to fill my cart can start to wear thin, especially when the items on my wishlist risk selling out.
That’s why, this year, I’m getting in early. I’ve rounded up the best early Black Friday deals of 2025, so you, too, can start shopping smarter and avoid that pesky ‘out of stock’ pop-up.
What you need to know
- Top brands like Dyson, Mocka, and Myer have launched early sales
- Most-wanted products, including the Dyson Airwrap and the Tefal Dolci, are already up to 20% off
- Shopping early is key; popular products don’t stay in stock for long
Early Black Friday deals on appliances
New appliances don’t come cheap, so it’s no wonder that so many Aussies wait for Black Friday to make their big purchases. However, with everyone chasing the same hot-ticket items, scoring your dream robot vacuum can feel like a competitive sport.
In years past, I’ve been outpaced by savvy shoppers who snap up and sell out early Black Friday appliance deals before I’ve even started browsing, but not this year. I’ll be shopping top offers from the likes of KitchenAid, Dyson, and Tefal before the big day even arrives, and if you don’t want to miss out, I encourage you to do the same.
What to look for: brands and products predicted to sell out over Black Friday, appliance bundles, big-ticket items.
Dyson V11™ Advanced vacuum$1199 $689, Dyson
Tefal Dolci Ice Cream Maker$449.95 $359.96, Myer
KitchenAid Kettle and Toaster$518 $414.40, The Good Guys
5000 Series Handheld Garment Steamer$119 $95.20, Myer
Early Black Friday deals on tech products
Every year, I tell myself I don’t need another gadget, and every year, the Black Friday tech deals prove me wrong. The truth is, we could all benefit from some extra tech products in our lives, and these unbeatable deals from the likes of Nintendo and Kogan make purchases easier to justify than ever before.
What to look for: big-ticket items (like smart TVs), older models of gaming systems, popular smart home products.
Kogan 75″ LED 4K Smart AI Google TV$1900 $839, Kogan
Nintendo Switch Super Mario Bros OLED$539 $299, Big W
PETLIBRO Cordless Automatic Pet Feeder$119.99 $99.99, The Good Guys
Wireless Security Kit$549.95 $229.95, AllSecure4K
Early Black Friday deals on homewares
As a shopping editor in the homes and lifestyle space, it’ll come as no surprise when I tell you that my homewares wishlist grows by the day. So, when early Black Friday deals drop, I take it as a sign. From luxe bedding to value-packed cookware bundles, these are the products I’m shopping now (before my favourites become someone else’s checkout win).
What to look for: multi-item discounts on the likes of matching bedding sets, dinnerware, or cookware, limited-edition or designer collaborations, seasonal decor that isn’t likely to stay in stock.
Glasshouse Country Couture Soy Candle$59.95 $49, Myer
Stainless Steel 6 Piece Cookware Set$1129.99 $399.99, My House
White Duck Down & Feather Quilt
$349.99 $175, Sheridan
Sheridan Temora Cushion$89.99 $54, Sheridan
Early Black Friday deals on furniture
There’s nothing like a Black Friday sale to make me rethink every piece of furniture I own. In 2025, however, I’m skipping the browsing phase and heading straight for those early furniture deals, because the perfect sofa or outdoor set never stays in stock for long. And with wishlist-worthy brands like Mocka and Koala already offering up to 40% off, how could I possibly resist?
What to look for: Seasonal stock (like outdoor sets) always moves quickly, free delivery or assembly deals, big ticket items, and widely loved brands set to sell out.
Sorrento Outdoor Two Piece Set$849.98 $764.98, Mocka
Byron Sofa Bed$2290 $1809.10, Koala
Natural Oak Wood Dining Table$629 $529, Temple & Webster
Blair Bed, Queen$749.99 $599.99, Mocka
Early Black Friday deals on fashion, shoes, and accessories
If I’ve learned anything from past Black Fridays, it’s that waiting never pays off, especially when it comes to fashion. That’s why this year, I’m getting in early on wardrobe upgrades and everyday staples before my size inevitably sells out, and I suggest you do too. With sales from Charles and Keith, Lorna Jane, and many more, there’s no reason to wait around.
What to look for: ‘Buy more, save more’ promotions (frequently available via The ICONIC), discounts on premium or cult-favourite brands, wardrobe staples and basics.
Sianna Slouchy Hobo Bag$143 $116, Charles & Keith
Veja Campo Unisex Sneakers$230 $184, THE ICONIC
9kt Yellow Gold Silver Infused Plain Huggies$199 $119, Bevilles
Love Lounge Stripe Shirt$130 $50, Lorna Jane
Early Black Friday deals on beauty, health, and wellness
I’ve lost count of how many beauty favourites I’ve missed out on across past Black Friday sales. To avoid post-sale remorse in 2025, I’m topping up my go-tos and adding a few new discoveries to the mix at bargain prices before Black Friday comes around. Shop these early deals from Dyson and Adore Beauty; your self-care stash will look better than ever.
What to look for: gift sets or multi-packs, health and wellness tech, popular hair tools and beauty devices (these consistently sell out fast).
Dyson Airwrap Multi-Styler$849 $699, Dyson
Alpha-H Discovery Kit$99.95 $79.96, Adore Beauty
Garmin Lily 2 Smartwatch$429 $364.65, Myer
evo Wonderlocks Repair Trio Pack$84 $63, Oz Hair and Beauty.
Editor-approved tips for shopping early Black Friday bargains
According to Afterpay’s Festive forecast, 43% of Australians plan to start shopping earlier, and with 52% of them planning to spend on clothing and shoes, 32% prioritising interior and decor buys, and 30% stocking up on health and beauty products, there’s set to be fierce competition to snag the best deals. Here’s how to beat the masses and shop like a pro.
Don’t wait for the deals to come to you
It can be tempting to rely on social media to deliver all the best sales right to your inbox, but by the time you get around to browsing, it’s pretty likely the best bargains will already be sold out. Be proactive, use our early deals guides, and when you find something you love, take it straight to checkout.
Create your wishlist
We’ve all been there: browsing Black Friday sales only to be distracted by pieces we don’t really need (and forgetting what it was we were actually looking for). Creating a wishlist ahead of time ensures that you won’t forget about the practical purchases you’ve been waiting to get when you’re sale-surfing.
Don’t settle
If you’ve been dreaming of a Dyson Airwrap for months, only to find it sold out on sale day, don’t settle for a dupe that you know won’t hit the mark. If you do need to find an alternative for a wishlist item, check reviews and return policies first.
Take off your ‘sale goggles’
It can be tempting to add hugely discounted items to your cart, but take a second to consider whether you really want it, or if you’re just being enticed by the price.
Stock up on your go-tos
Black Friday sales aren’t just for big-ticket items; they can be a great way to stock up on repeat buys like makeup, skincare, and cleaning products too.
All your questions about early Black Friday deals, answered
Black Friday 2025 falls on November 28, and Cyber Monday takes place the following week. However, early sales are already popping up across some of our favourite brands, so, from my perspective, the Black Friday season is already in full swing.
Early Black Friday sales have already started, and more are set to drop in the coming weeks. For up-to-date coverage of the best deals, keep an eye on this page, as I’ll be adding updates as they come in.
Some of the best brands to shop with over Black Friday include Dyson, Myer, Mocka, Amazon, and The ICONIC. But for a full list of the best brands to shop, refer to our ultimate Black Friday sale guide, updated regularly.
It’s worth waiting for early Black Friday sales, but holding out for the official event could lead to sold-out items. With global spending predicted to hit $80 to $82 billion over the course of the shopping event, there’s a lot of competition for bargain items this year.
My recommendation is to take advantage of deals that pop up in the month leading up to the event. Oftentimes, early deals are just as good, and shopping these saves you the panic of racing other like-minded shoppers to checkout.
It’s common for sale prices to drop further on Black Friday, but there’s no guarantee. Plus, early Black Friday deals often sell out before the shopping event even takes place, so it’s worth purchasing your wishlist items while you still can.
