The arrival of a new season is the perfect time to breathe new life into the home – and with Afterpay Day just around the corner, now’s the time to start planning.
Whether your front loader has seen better cycles or your once quality sheets are now feeling rather threadbare, Afterpay Day is a great opportunity to invest in quality household essentials for less, with discounts of up to 70 per cent off expected.
Read on for everything you need to know about the upcoming Afterpay Day in August 2025 – including when it starts, which brands to watch and how to get the best deals.

What’s in our Afterpay Day shopping carts
With Afterpay Day officially kicking off on August 14 – and plenty of early deals already popping up – we’re getting a head start on our wishlists. From stylish storage to smart appliances, here’s what we’ve got our eyes on (and what’s already on sale).

Dyson Gen5detect Complete Vacuum$1599 $1049 at Dyson

Fisher & Paykel 8kg Front Load Washer
$799 at The Good Guys

KitchenAid Artisan Stand Mixer
$1049 at Myer

LG 642L Instaview French Door fridge$5759 $4435 at Appliances Online

Laine Ivory & Natural Rug
$999 at Ruggable

Sydney Queen Sofa Bed$2160 $1728 at Ecosa

Koala Plus Mattress
from $1050 at Koala

HD Memory Foam Pillow$149.99 $104.99 at ErgoFlex

Dyson Gen5detect Complete Vacuum$1599 $1049 at Dyson

Fisher & Paykel 8kg Front Load Washer
$799 at The Good Guys

Sleep Republic Dog Bed
$99 at Sleep Republic

LG 642L Instaview French Door fridge$5759 $4435 at Appliances Online
Full list of the best Afterpay Day sales from March
Take a look back at the standout Afterpay Day sales from March – across homewares, tech, beauty and more – to get a feel for the kinds of deals we are likely to see again this August.
The best furniture Afterpay Day sales
- Ecosa: Up to 35 per cent off sitewide on mattresses, pillows, sofa beds and more
- Ergoflex: Up to 30 per cent off mattresses with code APDAY
- Temple & Webster: Up to 40 per cent off during warehouse sale
- Koala: Up to 25 per cent off sitewide
- Emma Sleep: Up to 55 per cent off award-winning sleep products for its 10th birthday sale
The best home Afterpay Day sales
- Ruggable: Use code AP2025 to score up to 20 per cent off washable rugs
- The Iconic: Up to 20 to 30 per cent off fashion, homewares, beauty and more
- Miss Amara: Up to 40 per cent off sitewide
- House: Save up to 75 per cent off RRP + extra 20 per cent off sitewide
- Myer: Up to 50 per cent off homewares including appliances, bedroom, kitchenware, bathroom and more in its mid-season sale
- Sheridan: Up to 40 per cent off during its mid-season sale
The best technology Afterpay Day sales
- Dyson: Up to $600 off select Dyson technology
- The Good Guys: Big savings sitewide
- Bing Lee: Score massive savings across multiple categories
The best beauty and fashion Afterpay Day sales
- Adore Beauty: Up to 40 per cent off 200 brands
- Sephora: 20 per cent off for members with $140 minimum spend
- Estee Lauder: 20 per cent off sitewide
- Cotton On: 30 per cent off women, men and kids clothes in Cotton On Perks sale
- David Jones: 20 to 25 per cent off on select fashion
What date is Afterpay Day 2025?
The second Afterpay Day event for 2025 will run from Thursday, 14 August to Sunday, 17 August, lasting a full four days of deals and discounts.
What brands are participating in Afterpay Day 2025?
The mass sale event is offering thousands of products and experiences across travel, tech, fashion, beauty and homes. The Iconic, Sephora, Jetstar, Dyson, Seed Heritage and Rebel Sport are expcted to participate in Afterpay Day 2025 – just to name a few.
Is the Afterpay Day sale only online?
While some retailers may offer Afterpay Day deals in-store, most of the best offers are found online – and that’s where you’ll have the widest selection, too. To avoid missing out on limited-time discounts or exclusive online-only offers, it’s worth shopping directly through brand websites or major online retailers. Plus, it’s way easier to compare prices (and fill your cart from the couch).
What is Afterpay?
Afterpay is a ‘buy now, pay later’ service that lets you buy things without having to pay the full amount upfront from thousands of online stores. You pay in four interest-free instalments over six weeks – making it an especially useful service for spreading out the cost of a big purchase. Just be careful not to miss payments as to avoid a $10 late fee!
Do you have to use Afterpay to shop the sale?
Not necessarily. While Afterpay Day is run by Afterpay, many participating retailers let you check out with other payment options – including credit cards and PayPal – and still access the same discounts.
That said, if you do choose Afterpay, you’ll be able to split your purchase into four interest-free instalments over six weeks. It can be a handy way to manage bigger buys, just make sure to stick to the payment schedule to avoid late fees.
A helpful reminder for shoppers this sales season: You do always have right to a refund, repair of replacement under consumer legislation when an item is faulty (even if it’s on sale).
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